Create and Expand a Team

I have many conversations with agents around their desire to expand and create a team for themselves. It is a natural desire as the nature of a growing business requires accessibility 24/7. They desire more time with family and some freedom around their weekends. Having a team also helps position with consumers, as a larger team is a sign of success or achievement.

Most successful agents want to focus on listings, based on the ease of work and return on time. Thus, they want to create a team in order to have a buyer’s agent field all of those referrals. It allows for a consolidated transaction and leverage for the listing agent.

A great first step towards leveraging your time is to hire an assistant to offload some of the activities that require a lot of time. Thus, finding a Realtor that can manage open houses, prepared ads, and process listings into the MLS is a great place to start. The work can have some oversight and free up valuable hours.


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Are you Transactional or Relational?

I recently had meetings with two very different people as to the beliefs of what sales is. One person was clearly about production and didn’t have systems in place to stay in contact with customers while the other was successful solely by word of mouth or referral business. In both cases, these people seemed to be satisfied with their way of business, but one was more “complete” than the other. Can you guess which one?

In most sales jobs once business is closed, it is referred to as a transaction and while nothing is wrong with the term, how do you go about moving forward with another one?

If you treat everyone you meet as though it’s a relationship, wouldn’t your chances of doing business with them again increase? So here’s the thing, in order to approach sales as a relationship and take a long-term view, you need to be comfortable with developing relationships with people you’ve never met before almost immediately.

When you approach...

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When Is a Call Better Than an Email

There are many convenient communication methods, and they all have something different to offer. So, when does it make the most sense to just pick up the phone vs. sending out an email?

Avoid Misunderstanding

The first one I want to share is the most important one for me. We all have gotten one. You know what I am talking about – the email where you are just not sure what was meant by it. Unfortunately, it often spirals into wondering if I did something wrong or thinking that someone was being really unprofessional or many other assumptions. Since we all know how poorly sarcasm can translate to the written word, you want to be sure that your words won’t be misunderstood or misconstrued. Pick up the phone!

Engage in Longer Dialogue

Who has time for long, lengthy email strings? If the topic requires a long conversation, involving questions and answers, back and forth between more than one party, an email exchange starts to take up valuable time and effort whereas the same...

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The Best Instagram #Hashtags for Real Estate Professionals

The value of visual imagery is crucial to tell a brand's story—and that includes your brand. Regardless of the industry, any company can create campaigns to utilize the Instagram platform to reach their targeted audience by sharing captivating imagery and clever captions.


Why Instagram

The biggest reason to use Instagram is that it is an easy way to create and tell visual stories about your brand. In digital marketing, images and videos make a huge impact, which is one of the reasons why Instagram has 10 times the engagement rate over Facebook, which means the stories you tell via Instagram are more likely to reach your audience.


Use Hashtags to Get Discovered on Instagram

Instagram makes it very easy for users to search for content that is interesting to them—you can search for new content by searching and following specific users, locations, and hashtags (think of hashtags like topics or categories of posts). Users can follow a topic, or hashtag, and...

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Making Your Marketing Idea a Reality


Putting your ideas into action can be challenging. In order to turn your ideas into a tangible, valuable reality, you need to take a measured approach.

Here are some simple steps to making your idea come to life in a way that can benefit your business.

Step 1: Choose the Right Ideas

Encourage everyone on your team to come up with ideas that get discussed in your regular meetings. Allow your team members to be creative in order to facilitate valuable discussions.

Then, look at the potential impact of each of the ideas  When deciding whether or not to move forward, look at the potential impact of the idea. Does it help achieve the company goal, and if so, by how much? This approach leaves a lot of ideas on the room’s floor, but it ensures the that the ones with the biggest impact are the ones that move forward.

Step 2: Measure Interest

There are so many tools out there that help you determine whether your idea is valid or not. Think… data!

Yep, all...

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Top 5 Online Marketing Mistakes that Real Estate Professionals Make

You know you have to have a killer online presence to grow your business.


But did you know that your online presence might actually be killing your business instead?


Mistakes in your online marketing strategy could be costing you in sales and in reputation. Here are the top 5 mistakes that Real Estate professionals make.  


  1. Having a Lackluster Profile


Your profile should tell people who you are and why they should trust you. And it should be memorable and consistent! Too many Real Estate professionals are missing these key ingredients in making an awesome profile:

  • Branding with a tagline and logo
  • Email signature on both desktop and phone email clients
  • Bio with personal information in addition to products, services, ranking, and other facts


Closing: Make an effort to add more personality to your profile that will make it more memorable.


  1. Not building relationships with online visitors


At its core, an online marketing...

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What’s Your “One Thing?”


“What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”


This is a quote from one of my favorite books, The One Thing by Gary Keller. He posts that only the ability to dismiss distractions and concentrate on your “one thing” stands between you and your goals.


When I read this book, I immediately thought about what my one thing would be – and to be honest, I couldn’t decide. Like many people, I do lots of things.


Fortunately, I also have the ability to focus. I am focused to achieve my professional goals, focused to be a good parent and wife, and also focused to be able to do these things effectively without guilt. Friends and family have said to me: “I don’t know you do it” or “Where do you find the time?”


For me, it’s always been about organization and dedication to my commitments. Do I say “no” to commitments?...

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The Power of Testimonials


“The best compliment you can give me is a referral.”


If you patronize any business, I’m sure you’ve heard this saying. But I find the testimonial – and even the online review – much more valuable than the referral.


That’s because a testimonial says a lot about a company, the people who represent it, and what is working. It’s something you can leverage again and again to showcase your strengths. Even better, asking for a testimonial is much less intrusive than asking for a referral.


I am sure we could all agree about the benefits of either, but it’s important to consider:


  • Do you have a plan in place to ask people who have worked with you to share their experiences – good or bad?
  • Do you consistently use this powerful tool to brand your company?


At my real estate company, we send out a survey after every closing. This is a great way to evaluate our procedures and our entire team....

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Creative Thank You Gifts for Clients

In any business, referrals are a surefire way to grow your customer base. This is especially true in real estate – and there’s no easier way to cement client loyalty (and subsequently, referrals) than giving a gift to say “thank you.”


The real estate business, in particular, lends itself especially well to creative gifting because you can go the extra mile to celebrate or commemorate a home purchase (or sale). Wine, flowers, or gift certificates always hit the spot, but why not add a bit more thought and humor to make the gift even more memorable?


Here are my go-to thank you gift ideas for clients:


Luxury Soaps or Hand Lotions

Everyone needs soap, right? Wrap a unique card around a specialty set of hand soaps or lotions and write: “You’re in good hands with us!”


Coffee Mug Set

Find a local artisan who makes beautiful coffee mugs. Then add a package of your favorite coffee beans or even a gift card to a local...

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The Importance of Sharing Knowledge With Others


Nick Vujicic is a self-confessed “adrenaline junkie” who regularly swims and has gone skydiving. Several years ago, a friend sent me a link to a video about Nick, who was born without arms or legs and is now an in-demand inspirational speaker.


The story was an unexpected gift of inspiration for me, and I immediately thanked my friend for sharing it. This exchange made me realize how important it is to share knowledge with others.


Sharing is an easy, powerful way to say, “Hey, I thought of you today.” As a recipient, it’s a sweet surprise.


This holds true for our professional spheres just as it does our personal lives. In fact, sharing can actually strengthen our professional ties. For instance, new conversations and opportunities may arise just from that gesture.


Think about all the ways you can use your own unique set of skills, knowledge, and experience to impact the lives of others. When you share this with your...

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